Local reporting in your portal
Clients see their Google Business Profile, reviews and local SEO performance in the same branded portal as their projects and invoices.
BrightLocal is a focused local-SEO toolkit — local rank tracking, citation building and cleanup, and review monitoring across many sites. For deep local-SEO production work it is a specialist tool, and agencies that do heavy citation work often keep one. What it does not do is run the agency: there is no project delivery, no billing, no support desk and no client portal beyond reporting.
ProjEvo includes a Marketing Hub that monitors and reports the local signals clients care about — Google Business Profile ratings and reviews, local SEO performance from Search Console, and branded client reports — inside your own portal, and surrounds it with the projects, billing, contracts, support and web operations that actually run the business.
Best for agencies that want local SEO reporting plus the billing, projects and portal to run the whole client.
The bottom line
BrightLocal is a local-SEO specialist. ProjEvo covers the client-facing reporting and Google Business Profile monitoring agencies bill for, and adds the projects, billing, support and portal a local-SEO tool was never meant to handle.
Comparison reflects each platform's primary, publicly described capabilities and may change as products evolve. Competitor names are trademarks of their respective owners.
Clients see their Google Business Profile, reviews and local SEO performance in the same branded portal as their projects and invoices.
Invoice your local-SEO management as a retainer or a percentage of spend in the same platform.
Projects, contracts, support and web operations run alongside the reporting.
Reports, dashboards and the portal carry your brand on your own domain.
Track every client's SEO, Google Business Profile and paid ads in one hub, with AI insights, fully branded client reports by email, and management invoicing.
A fully branded login, custom domains and a complete client portal. The optional "Powered by ProjEvo" toggle drives referrals.
A full ticket desk with SLAs, live chat backed by custom AI agents, and a knowledge base — all white-labeled inside your client portal.
Branded contracts and proposals, invoices, recurring subscriptions and a client wallet that pays you automatically — Stripe and PayPal built in.
Start a free trial and run your whole business on one platform.